You Represent Your Business | The Personal Branding Blog

Reputation management through these personal branding tips

When a business incurs losses or even shuts down, no one feels the pain of having to live with a failed enterprise like the owner. As someone who owns a business, you have to take great measures to ensure that it remains operational and is accurately profitable. The success of your business begins with you; never rely on your employees alone to deliver success.

Marketing is such an integral department in a business that it requires your undivided involvement. While appreciating the fact that there are brilliant marketing graduates who can be hired to drive the prosperity of your business, it is essential to note that no one person can represent your company better than you. It is one thing for someone to represent your business? interests and it is quite another for you to spearhead the needs of your business. Call it word of mouth marketing, call it networking or even brand marketing; the job is perfectly done when you are present to sell your business brand.

So, you are a business owner and wondering what ought to be done to ensure that you are ever present whenever your business needs you? Well, this article is a presentation on the various ways that you can represent your business.

Be Accessible

It is fairly understandable that your schedule may be ever full as you go around meeting other demands and signing business deals. The dynamics of business requires that you be easily accessible. Unlike your employees who are rightfully paid to be accessible only during the working hours, you should be able to go that extra mile to keep your phone lines open even when it is way past the normal working hours. You never know when that multi-million deal will come knocking!

The internet, together with computer technology has completely revolutionized how businesses are run and how transactions are executed. The social media on its part is playing a key role in ensuring that accessibility is enhanced. As a business owner, you should not shy away from these online platforms as they present an efficient way of social media marketing.

Networking Ambassador

A business needs a networking mogul; an ambassador whose job description includes seeking partnerships with other relevant business and getting to know other iconic business owners. That person should be you. Having stated that social media networking is an integral element in business? marketing, you should take time to build a professional profile in some of the popular social networks like Facebook and Twitter. These profiles are online replicas of your business brand and they should be easily visible to the millions of internet users. Employers, customers, clients and acquaintances should be able to reach you through these social networks.

Relationship Building

There is a thin line between relationship building and business networking. This is because they both involve meeting various people, and building business relationships with them. Being the proprietor of a business, you are better placed to embrace relationship building due to the fact that you are always attending meetings with other business partners. It is through such business relationships that word of mouth marketing comes in handy as you are able to sell the business brand to numerous people within a short time. This is also referred to as offline marketing; those strategies that do not require the internet to work.

Being Fully Present

Being the owner of a business gives you the freedom to develop relevant policies that will ensure the enterprise expands into an unsinkable empire. These policies can only be implemented to the latter when you are fully present. Remember you cannot rely on your employees to serve your interests; a majority of them are probably working because of the pay while others may not be totally focused. Being fully present gives you the opportunity to make the key decisions whenever the situation calls. This way, you are also able to spearhead the all-important networking exercise.

Evidently, as a small business owner, you are your business? first and best marketing resource. Both online and offline marketing strategies should be used effectively. If you can?t execute this, some bit of training will be more than enough to equip you with the knowledge and skills to represent your business and propel it into a giant corporation.

Maria Elena Duron, CEO (chief engagement officer),?buzz2bucks | a word of mouth marketing firm,?is skilled at making networks ?work? and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops ? taking companies and professionals from buzz-worthy to bucks-worthy.

Source: http://www.thepersonalbrandingblog.com/you-represent-your-business/

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