Saturday, October 6, 2012

Own Your Domain!

It?s not easy stuff, but domains are such valuable business assets we felt compelled to develop some useful support so folks understand a little bit more about their domains. In our view and no matter what, you want to be in control of your domain (or domains). If you allow anyone else to control or own them, well then they are NOT really yours ? are they?
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In advance of discussing how to manage domains and the different records for websites, email and text that can be affiliated with them in a registrar account, we felt it made sense to try and define some things in ?layperson?. To begin to understand it really starts with the fact there is a universally accepted need for web standards and organization. Without standards nothing could ever be done safely or efficiently. At least not serious business. So here are a series of definitions to help with any confusion you may have about your domain, which obviously relates to what you do online:

Domain Name

Domains are names associated with a particular IP (i.e. Internet Protocol) address, and that translates to a unique sequence of numbers. To make a physical parallel think of it like this: there?s only one location for 100 Main St. in any given town and one person owns it. On the Internet the domain name kineticknowledge.com might translate to a unique number sequence like 123.123.123.3 AND only we own it. That number is inaccurate, by the way, but the point is ? to a browser kineticknowledge.com?looks something like those numbers.

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Domain Registrar

Domain registrars are companies authorized to sell domain names available for registration, or better yet ? not yet owned by anyone else. GoDaddy & Network Solutions are well known registrars. They also sell domain hosting services to support websites, email and text.

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Domain Host

GoDaddy & Network Solutions are also domain hosts, meaning they run DNS servers for the organization of registered domain(s). These DNS servers also support domain owners manage different options affiliated with their domains, via what?s called an ?A Name Record?; for sub domains via a C Name Record; for email via an MX Record and even for text via a Text Record.?They will also host your website and email for a fee.?

DNS

DNS stands for Domain Name System. This ?system? is set up to safely organize domains. It?s kind of like the phone book of the web where, when you look for a NAME, that system identifies and then translates it to a ?number sequence? you can call. With the help of registrars, the DNS translates a URL or web address (i.e. http://kineticknowledge.com ) to the affiliated IP address, which is also a sequence of numbers (i.e. 123.123.123.3). This helps get someone to an affiliated website.

MX Records

Your URL or web address can be used for email (i.e. support@kineticknowledge.com). MX (i.e. Mail Exchange) records are DNS settings associated to a domain in order to direct its mail to servers hosting ?a users? mail accounts.

And then while we?re at it ?

Internet

It?s a network of interconnected computers. Computers worldwide!

Web

It?s an Internet application that supports getting people to websites.?

Browser

Is an application for retrieving & presenting specific web pages.?

Search Engines

They constantly crawl and consume all the information on web pages they possibly can, in order to prepare an updated index for when people search. The goal is to help people reach the current information that exists on web pages, as accurately & efficiently as is possible.?

We?ll try and follow this post soon with some direction for managing a domain in a registrar account, including A Name, C Name and MX Records.?

Written by Chris Frerecks chris@kineticknowledge.com

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Source: http://kineticknowledge.com/blog/uncategorized/own-your-domain/

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